On the set of a very unusual road trip
Friday, 04 May 2018

On the set of a very unusual road trip

On Friday, 11 May, d'aucy Group was invited on the set of Le Minivan d’Evan during his stopover in Vannes.
What was the aim of this very unusual road trip? From 4 to 20 May, Evan, a young influential actor in the internet world from Plouharnel, France, toured Brittany in his minivan to meet locals, individuals and economic actors. His goal was to highlight the region’s assets by publishing dynamic and original videos on social networks. Evan’s itinerary included 10 stopovers: the tour started on 4 May in Brest and continued on 5 May in Quimper, 6 May on Groix Island, 11 May in Vannes, 12 May in Redon, 13 May in Rennes, 17 May in Morlaix, 18 May in Guingamp, 19 May in Saint-Brieuc and 20 May in Saint-Malo.

More than 50 guests attended and each day was organized in four stages, including a stop at the local France Bleu radio station in the morning, followed by an exchange with the local media and then a short film of Evan meeting and talking with a local. From 2pm, Evan was present on the open set and his fans had the opportunity to meet him and attend his Facebook show at the end of the day.

As a major economic actor of our region and partner of Marque Bretagne, we readily accepted Evan’s invitation and wanted to speak about our cooperative group through the eyes of the farmers, who are at the heart of our group. Bruno d'Hautefeuille, manager and farmer in Remungol, was present alongside Evan to talk about his job and the values and commitments of our group, during the live Facebook feed organized on the Port of Vannes at 6:30pm.

This presence reaffirms our commitment to Marque Bretagne, with which we share common values and naturally align our cooperative identity firmly rooted in our territory.
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